Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
39Health
Limited stock#500046 · testimonial · new collection
ROAS2.45×
CTR0.69%
CVR5.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. This format correlates with higher engagement in this ecommerce cohort, increasing overall CTR from 0.0069 to 0.0090. Consider testing video assets.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialreward→hook typenew collectionfree shipping→dominant colororangeblue→emotional toneplayfulcalm→duration sec012↑text density0.420.53↑clutter score0.270.47↑novelty score0.480.60↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.