Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
37Health
Unlock rare gear#500041 · fantasy · fast
ROAS1.32×
CTR0.62%
CVR18.6%
⟷
Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Increase ad length for better results.
The winning creative features a 10-second video, while the fatigued creative is 6 seconds long. This difference correlates with higher engagement: the winner achieved a 0.0102 CTR versus the source’s 0.0062 CTR. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactcta textShop nowWatch now→dominant colorbluelime→emotional toneplayfulcalm→duration sec610↑text density0.360.49↑clutter score0.460.57↑novelty score0.510.88↑faces count13↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.