Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail52% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeCut
26Health
Up to 40% off#500006 · drama · before/after
ROAS1.94×
CTR0.28%
CVR4.6%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source creative had a 0.00277 CTR, the video version achieved a 0.00901 CTR. This format correlates with significantly higher engagement in this ecommerce cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemedramareward→hook typebefore/afterfree shipping→cta textOrder nowStart now→dominant colorredblue→emotional toneurgentcalm→duration sec012↑text density0.630.53↓clutter score0.290.47↑novelty score0.400.60↑has ugc style01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.