Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail78% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeRescue
38Health
Beat your rivals#500001 · gameplay · free rewards
ROAS1.13×
CTR0.67%
CVR22.2%
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Twin winnerScale
43Health
Beat your rivals#500828 · gameplay · free rewards
ROAS3.23×
CTR1.23%
CVR18.7%
Vision insight · preview
Reduce visual clutter for higher engagement.
The winning creative has significantly more visual clutter (0.534) than the fatigued version (0.182). This attribute correlates with higher engagement in the gaming cohort, as the winner achieved a 0.0123 CTR versus the source’s 0.0067. Prioritize simplifying the visual design.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactcta textClaim rewardGet offer→emotional toneexcitedurgent→duration sec2030↑text density0.200.19↓clutter score0.180.53↑novelty score0.810.99↑faces count21↓
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.