BingeLayer / BingeLayer Plus · trailer

0 to scale · 3 to rescue · 0 to cut · last refresh 2 min ago

ROAS1.77×–

Spend$206.5k–

CTR0.56%–

CVR10.2%–

Need attention3–

ROAS–

Spend–

CTR–

CVR–

Need attention–

52/ 100

Campaign health composite

Rolled up from per-creative fatigue verdicts, retention, daily-CTR stability, and cohort rank. Weights are heuristic (30/25/20/25) — shown so the score is defensible, not an opaque ML output.

Creatives fatigued2 / 6 (33%)
Mean CTR retention (last/first)0.36
Daily CTR coefficient of variation0.52
Cohort rank (vertical · objective)39%

Action3 Scale0 Watch3 Rescue3 Cut0 Explore6

Underperformers: cut or rework

Below cohort baseline since launch. Pause or fundamentally redesign.

TabCutPeriodLast 75 days

0 creatives

CreativeCTR CVR ROAS Spend Days7d trendHealthAction

No creatives in this view.

Showing all 0 creatives in this view.

Underperformers: cut or rework

Below cohort baseline since launch. Pause or fundamentally redesign.

CreativeCTRCVRROASSpendDays7d trendHealthAction